When Pinky opened her business in 2003 the economy was thriving and monies for investing in small businesses flowed freely, so the time seemed right for Pinky to realize her life-long desire to open her own fashion boutique.
She established herself as the first upscale boutique of any kind on Pico Boulevard and blazed the trail for what is fast becoming a trendy destination in Mid City.
Pinky admits that the number one challenge to maintaining a store on Pico, (unlike Culver City or Melrose, or Larchmont) is a lack of foot traffic. Although she was aware of this before deciding on the location, it made more sense than opening her boutique on the already crowded Melrose Avenue. Pinky’s vivacious personality, talented design sense, natural creative instincts and true grit contribute to her success and longevity. She met the challenge of the lack of foot traffic with her signature brightly painted pink building which attracts drive bys like a flower attracts bees.